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Diamond And Jewellery Blog | Poggenpoel

What Is Diamond Fluorescence? All the Pros and Cons Explained.

Posted by Johan Poggenpoel on Sep 26, 2019 1:52:00 PM

Welcome... to a rather misunderstood topic.

If you want your engagement ring to look amazing, it's important to ensure the main diamond is the star of the show and has all the brilliance and fire you would expect from a diamond. 

Fluorescence is a little-known diamond specification that can drastically alter the price and appearance of any diamond you cross paths with.

Mother nature rolled the dice and around 30% of diamonds emit some degree of a fluorescent glow when exposed to concentrated UV light. It's random, as you can see in the image above. 

As you know there’s UV in sunlight, and although far from concentrated there is a small reaction a diamond has with the UV light in natural sunlight.

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Topics: Diamond Investing, Diamond Buying, Diamonds, Comparing Diamonds, Versus, Diamond Colours, Diamond Clarities

Which Diamond Shape Appears The Largest?

Posted by Johan Poggenpoel on May 31, 2017 4:28:54 PM


There’s no way around this; diamond size is a big deal.

Close to all engagement rings look considerably more visually pleasing when set with a larger diamond.

The internet, especially social media and Google Images search, has transformed the way couples approach the engagement ring browsing process.

These accessible technologies enable you to sift through millions of images, and cherry pick designs, or design themes, that all make up your perfect diamond engagement ring.

With over 70% of our work being custom designs; we’re emailed a ton of engagement ring photos every day.

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Topics: Diamond Investing, Diamond Buying, Diamonds, Custom Engagement Rings

The 4C's: Which Is Most Important?

Posted by Johan Poggenpoel on Aug 8, 2016 3:50:18 PM

When you're buying a diamond it's important to strike a balance between the 4C's; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;

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Topics: Diamond Investing, Diamond Buying, Diamonds

Not So Independent Diamond Grading Certificates

Posted by Johan Poggenpoel on Mar 27, 2015 9:11:27 AM

Welcome to one of the touchiest subjects in the world of diamonds!

OK - lets do it…

Most engagement ring shoppers are first time diamond buyers with a very limited knowledge of diamonds. Although most buyers insist on only buying “certified diamonds” these days that’s pretty much where the checks and balances end. At the end of the day - everyone just wants a great deal… 

So, a customer buys a diamond ring from a jeweller and rests assured since he received a legitimate looking Post-it™ note sized “independent diamond grading certificate” with his purchase. 

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Topics: Diamond Investing, Diamond Buying, Diamonds

Should Diamonds Be Considered An Investment?

Posted by Johan Poggenpoel on Jun 24, 2014 3:49:00 PM

Knock first, walk into my office, open my safe, pick any diamond and I'll give you a price on it. It's all for sale. Diamond dealers and jewellers trade in diamonds - no one is investing for the long run. Why then are diamonds being marketed as the greatest investment of all time? Sales talk. 

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Topics: Diamond Investing, Diamond Buying