We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we've found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.
To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.
When you're buying a diamond it's important to strike a balance between the 4C's; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;
A few short nights ago I was stunlocked by a fascinating radio interview with a car salesman discussing car buying myths and tips. First lesson; take the bare amount of extras - they’re completely worthless when you resell the vehicle. Second lesson; when you’re seriously (like, really really) in buyer-mode negotiate prices during the last weekend of the month. Most car dealerships have tough targets to meet and usually only make their targets with last minute sales they push through by offering considerable discounts to end-of-the-month-last-minute-buyers. Be the last deal.
The ever weakening South African Rand has caused engagement ring prices to increase quite a bit over the last few years. By “a bit” I mean they have pretty much doubled. Whatever your friend paid 5 years ago – you’ll be paying double that today.
Welcome to one of the touchiest subjects in the world of diamonds!
OK - lets do it…
Most engagement ring shoppers are first time diamond buyers with a very limited knowledge of diamonds. Although most buyers insist on only buying “certified diamonds” these days that’s pretty much where the checks and balances end. At the end of the day - everyone just wants a great deal…
So, a customer buys a diamond ring from a jeweller and rests assured since he received a legitimate looking Post-it™ note sized “independent diamond grading certificate” with his purchase.
Topics: Diamond Buying
Knock first, walk into my office, open my safe, pick any diamond and I'll give you a price on it. It's all for sale. Diamond dealers and jewellers trade in diamonds - no one is investing for the long run. Why then are diamonds being marketed as the greatest investment of all time? Sales talk.