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Diamond And Jewellery Blog | Poggenpoel

The Ultimate 1 Page Diamond Buying Guide (2017 Edition)

Posted by Johan Poggenpoel on Feb 17, 2017 12:11:58 PM


Not everyone is willing to spend months researching diamonds before they pull the trigger. I completely get that. After she gives you the “yes” you’re probably done diamond shopping for a while.

Last night while finalising an updated version of our extremely well received “Buying A Diamond Like a Diamond Dealer” ebook I realised that the whole ebook (25 pages) could be condensed into a 1-pager. No intricate details, just recommendations drawing on decades of diamond industry knowledge. Challenge accepted.

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Topics: Diamonds, Diamond Buying, Engagement Rings Advice

The 4C's: Which Is Most Important?

Posted by Johan Poggenpoel on Aug 8, 2016 3:50:18 PM

When you're buying a diamond it's important to strike a balance between the 4C's; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;

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Topics: Diamonds, Diamond Buying, Diamond Investing

How To Speak Engagement Ring (Infographic)

Posted by Johan Poggenpoel on Jan 13, 2016 4:09:19 PM
If you're having a hard time making sense of all the engagement ring jargon and lingo used in jewellery stores - fear not. I just found this awesome infographic on Philippa Lund's very spunky  Instagram. Enjoy. 
Remember to check out my comments below for some extra real-world information and tips. 
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Topics: Diamond Buying, Diamonds, Engagement Ring Design, Custom Engagement Rings

Engagement Ring Shopping Tips From Professional Jewellery Consultants

Posted by Johan Poggenpoel on May 27, 2015 4:01:00 PM

A few short nights ago I was stunlocked by a fascinating radio interview with a car salesman discussing car buying myths and tips. First lesson; take the bare amount of extras - they’re completely worthless when you resell the vehicle. Second lesson; when you’re seriously (like, really really) in buyer-mode negotiate prices during the last weekend of the month. Most car dealerships have tough targets to meet and usually only make their targets with last minute sales they push through by offering considerable discounts to end-of-the-month-last-minute-buyers. Be the last deal.  

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Topics: Diamond Buying, Engagement Ring Advice

Engagement Ring Prices - A Guide (2016 Edition)

Posted by Johan Poggenpoel on May 18, 2015 12:38:00 PM



The ever weakening South African Rand has caused engagement ring prices to increase quite a bit over the last few years. By “a bit” I mean they have pretty much doubled. Whatever your friend paid 5 years ago – you’ll be paying double that today.

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Topics: Diamond Buying, Engagement Ring Advice, Custom Engagement Rings

Not So Independent Diamond Grading Certificates

Posted by Johan Poggenpoel on Mar 27, 2015 9:11:27 AM

Welcome to one of the touchiest subjects in the world of diamonds!

OK - lets do it…

Most engagement ring shoppers are first time diamond buyers with a very limited knowledge of diamonds. Although most buyers insist on only buying “certified diamonds” these days that’s pretty much where the checks and balances end. At the end of the day - everyone just wants a great deal… 

So, a customer buys a diamond ring from a jeweller and rests assured since he received a legitimate looking Post-it™ note sized “independent diamond grading certificate” with his purchase. 

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Topics: Diamond Investing, Diamond Buying, Diamonds

Buying Uncertified Diamonds (A Bad Idea)

Posted by Johan Poggenpoel on Jan 26, 2015 1:18:00 PM


Whether you like curves or not, there is one curve you can’t avoid: The Buyer’s Learning Curve. 

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Topics: Diamond Buying

Should Diamonds Be Considered An Investment?

Posted by Johan Poggenpoel on Jun 24, 2014 3:49:00 PM

Knock first, walk into my office, open my safe, pick any diamond and I'll give you a price on it. It's all for sale. Diamond dealers and jewellers trade in diamonds - no one is investing for the long run. Why then are diamonds being marketed as the greatest investment of all time? Sales talk. 

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Topics: Diamond Investing, Diamond Buying