Not everyone is willing to spend months researching diamonds before they pull the trigger. I completely get that. After she gives you the “yes” you’re probably done diamond shopping for a while.
Last night while finalising an updated version of our extremely well received “Buying A Diamond Like a Diamond Dealer” ebook I realised that the whole ebook (25 pages) could be condensed into a 1-pager. No intricate details, just recommendations drawing on decades of diamond industry knowledge. Challenge accepted.
No boring history introduction here. We've got bigger things to do.
You’re about to dig into what makes round diamonds a fantastic diamond shape choice for an engagement ring. I’ll help you understand how pricing works, and show you specification combinations that optimise your budget - whatever it is. We'll also talk about unique design opportunities a round diamond brings to the table.
If you want your engagement ring to look amazing, it's important to ensure the main diamond is the star of the show and has all the brilliance and fire you would expect from a diamond.
Fluorescence is a little-known diamond specification that can drastically alter the price and appearance of any diamond you cross paths with.
Mother nature rolled the dice and around 30% of diamonds emit some degree of fluorescent glow when exposed to concentrated UV light. It's random.
As you know there’s UV in sunlight, and although far from concentrated there is a small reaction with the UV light in natural sunlight.
Diamond colour grades change in unexpectedly tiny increments.
Diamond colours range from D to Z, and as they trinkle down the alphabet the colour hue becomes more visibly prominent. Z is not a dark brown or yellow, yes, the colour is visible but far less pronounced than you would imagine.
Internet diamond colour-sheets aren't accurate. Just see them as a visual parable to just show that colour intensifies as you slide down to Z on the colour scale.
I can tell you right here before we sail off; G and H are white to any pair of eyes. You're better off focusing on some other characteristics like cut-grade and size when your in this boat.
What do you think is the single biggest complaint customers have in their dealings with jewellers?
With no runner-up in sight.
Here's a typical scenario: You spent your hard earned money on an engagement ring, and somehow it has been damaged (bent, lost a diamond etc....) on your fiancee's hand without an apparent cause like a car accident.
You want your engagement ring to look absolutely amazing, and so do I. Whether you’ll be sliding it on someone’s finger, or the proud recipient - the quality of this significant piece of jewellery can’t be overstated.
This is a fantastic budget-range to optimise, and your extra effort will pay off surprisingly well.
Engagement rings simply look nicer when setting with a larger center diamond. That’s why most designs you’ll cross paths with on Instagram or Google Images will be set with diamonds up to 3,00ct in weight.
You’re in a range where most rings you see online can be stunningly well executed.
If you had R30 000 to work with, there would be limits and constraints in what we can do for you. For instance; intricate metal work needs space for a designer to work his magic. As you can imagine a larger diamond creates a much roomier area to incorporate elements you love.
Sneak Peak; It’s not overly ambitious to set your sights on a 1,00ct diamond in a platinum setting. You have a good shot at proposing with the perfect custom engagement ring.
Finding that special someone who you wish to share your journey with should never be taken for granted. You’re in a very fortunate position.
Pairing up your proposal with the perfect engagement ring will upgrade that moment to a highlight of anyone’s life. And I’m sure that’s what you’re aiming for.
Major shifts in the engagement ring world don’t come along every year.
Much like all other jewellery and fashion-items, there are seasonal changes, but a classy dress or suit you bought 2 years ago wouldn't be a fashion disaster in 2017.
Over the last 15 - 20 years the whole look of an engagement ring has changed dramatically. Chunky domed yellow gold rings have been replaced by delicate platinum and white gold rings.
“Optimising” or any derivative of the word isn’t widely associated with the luxury industry. Luxury goods, by definition, refer to non-essential products wealthy individuals buy with surplus income.
After selling thousands of diamond engagement rings over the past decade I can promise you that more often than not an engagement ring is saved up for, and seen as very essential, mind you.
(An extended version of our answer to an interview question we were asked by Beyond4Cs.com.)
Googling “when is the best time to buy a (whatever)” can save you a ton of money. Most industries have a time of year or month where they honestly discount prices for various sensible reasons.
Clothes are a great example. End of season sales often offer savings of well over 50%. Sure, the trends have changed quite a bit, but if you're blazer or shoe shopping, next season will probably be more of the same.
There’s no way around this; diamond size is a big deal.
Close to all engagement rings look considerably more visually pleasing when set with a larger diamond.
The internet, especially social media and Google Images search, has transformed the way couples approach the engagement ring browsing process.
These accessible technologies enable you to sift through millions of images, and cherry pick designs, or design themes, that all make up your perfect diamond engagement ring.
After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?