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Diamond And Jewellery Blog | Poggenpoel

Top 20 Complaints About Traditional Jewellers in South Africa

Posted by Johan Poggenpoel on Mar 3, 2017 1:35:17 PM


We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we've found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.

To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.

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Topics: Diamond Buying, Engagement Rings Advice, Engagement Ring Design, Designer Brands

The Ultimate 1 Page Diamond Buying Guide (2017 Edition)

Posted by Johan Poggenpoel on Feb 17, 2017 12:11:58 PM


Not everyone is willing to spend months researching diamonds before they pull the trigger. I completely get that. After she gives you the “yes” you’re probably done diamond shopping for a while.

Last night while finalising an updated version of our extremely well received “Buying A Diamond Like a Diamond Dealer” ebook I realised that the whole ebook (25 pages) could be condensed into a 1-pager. No intricate details, just recommendations drawing on decades of diamond industry knowledge. Challenge accepted.

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Topics: Diamonds, Diamond Buying, Engagement Rings Advice

The World’s Most Popular Engagement Ring Designs (Feb 2017)

Posted by Johan Poggenpoel on Feb 9, 2017 1:49:22 PM


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Topics: Engagement Rings Advice, Palladium, Engagement Ring Advice, Engagement Ring Design

The 4C's: Which Is Most Important?

Posted by Johan Poggenpoel on Aug 8, 2016 3:50:18 PM

When you're buying a diamond it's important to strike a balance between the 4C's; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;

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Topics: Diamonds, Diamond Buying, Diamond Investing

How To Choose The Right Engagement Ring Design

Posted by Johan Poggenpoel on May 25, 2016 11:58:00 AM


A few short years ago choosing an engagement ring was a different (much easier) ballgame altogether.

You would have visited your local jewellery store and taken your pick from a dozen or two engagement rings. These days, thanks to the internet, and with special thanks to the Almighty Google Images and Pinterest you have access to literally millions of designs. You like halo designs? Great. Here are 100 000 ideas.

This gets very tricky very quickly.

So, how do you get en route to that perfect engagement ring design?

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Topics: Engagement Ring Advice

Picking An Engagement Ring Without Your Girlfriend

Posted by Johan Poggenpoel on Mar 31, 2016 4:14:50 PM


So, who picks the engagement ring design?

Dozens of global and local surveys have broken down survey answers to this loaded question into 3 rather equally sized brackets:

  • ⅓ of ladies wish to be deeply involved in the engagement ring buying process. This includes visiting jewellers as a couple, picking the perfect diamond and fine-tuning her dream design. (We’ll call this group “Hands On”)
  • ⅓ of ladies wish to be minimally involved by merely giving input on the style and design of the ring. You might find a folder full of designs on her phone/laptop and her friends will be briefed relatively well with her likes and dislikes. (These are the “Hinters”)
  • ⅓ of ladies wish to have close to zero involvement in the process. Most of these old-school types won’t even go so far as to help the gent with a ring size. You’re be in for some serious James Bond work, my friend. (“Surprise me”-type)
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Topics: Engagement Ring Advice

5 Morganite Engagement Ring Designs And Ideas You'll Love

Posted by Johan Poggenpoel on Feb 26, 2016 11:10:09 AM


I’m sure you like morganite - but there will always be one soul who loved it more...

The famed banker JP Morgan loved it so much the gem was actually renamed from a lazy “pink beryl” to Morganite. Imagine that.

This gemstone’s accessible price and stunning appearance has made it a very popular diamond alternative for couples seeking larger and/or coloured stones to use in jewellery pieces such as engagement rings. Diamonds of a similar colour easily fetch hundred times more than their morganite counterparts. Morganite has made this very rare colour in diamonds accessible to a much broader market. Hooray!

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Topics: Gemstones

4 Hacks To Get WAY More Diamond For Your Money

Posted by Johan Poggenpoel on Feb 19, 2016 12:54:17 PM



Diamond size matters. 

It's not just sales talk or an unnecessary burden laid on most men who go engagement ring shopping. 

Most jewellery designs really look much nicer with a larger diamond.

Some designs actually need a large diamond to work at all. A decent sized diamond is your first step to crafting a visually appealing engagement ring.

Luckily there are 4 simple hacks you use to optimise your diamond purchase in terms of size... without sacrificing on the colour and clarity appearance. 

Let's dig in.

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How Much Should You Spend On An Engagement Ring?

Posted by Johan Poggenpoel on Feb 10, 2016 12:25:00 PM

Pro-tip; she's marrying the man - not the ring. Ok, let’s proceed with that in mind. 

We hear the words "I don't how much I should spend on an engagement ring" close to every day at our Pretoria based studio. The awesome, short answer would be: whatever you feel comfortable with.

That's not really how these things work for most couples. Since many guys have no idea how much engagement rings cost - we'll gladly run over some basic ideas and rules-of-thumb when it comes to budgeting for an engagement ring.

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Topics: Engagement Ring Advice

How To Speak Engagement Ring (Infographic)

Posted by Johan Poggenpoel on Jan 13, 2016 4:09:19 PM
If you're having a hard time making sense of all the engagement ring jargon and lingo used in jewellery stores - fear not. I just found this awesome infographic on Philippa Lund's very spunky  Instagram. Enjoy. 
Remember to check out my comments below for some extra real-world information and tips. 
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Topics: Diamond Buying, Diamonds, Engagement Ring Design, Custom Engagement Rings

The 5 Safest Engagement Ring Designs If You’re Shopping Without Your Girlfriend

Posted by Johan Poggenpoel on Nov 11, 2015 9:50:53 AM



Although we always advise gentlemen to get some form of girlfriend involvement/input when purchasing an engagement ring I know some folks prefer to keep it a complete surprise. Erring on the side of caution doesn’t mean the ring has to be dull and boring. Over the years we’ve identified a few styles that 99% of the ladies are fond of. None of these invoke a love-hate reaction and all these styles have stood the test of time. If you’re on a rogue mission these would be our top 5 recommendations;

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Topics: Engagement Ring Advice, Engagement Ring Design

The main reason guys fail the engagement ring exercise.

Posted by Johan Poggenpoel on Oct 12, 2015 1:12:57 PM

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Topics: Engagement Ring Advice, Engagement Ring Design, Custom Engagement Rings

The changing face of luxury shopping

Posted by Johan Poggenpoel on Oct 7, 2015 1:35:33 PM


On a recent business trip to the picturesque city of Boston I had the morning off and decided to hit the streets. I was amazed at how dead quiet all the stores were. Two hours in I couldn’t keep my curiosity at bay and started talking to shop staff running the higher end stores on Newbury Street. Every single piece of feedback was some variation of “people just prefer buying online these days”. I’m not talking about music and bookstores – they’re long gone. We’re talking high end clothing (Kate Spade, Ermenegildo Zegna, Ralph Lauren), grocers (niche and normal)… even bakeries. Businesses where you would bet your life people would prefer buying in-store. The frustration was obvious as commissioned in-store staff were merely running a showroom for the brand’s online store.

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Topics: Engagement Ring Advice, Custom Engagement Rings

Why Are Mall-Based Jewellers So Expensive?

Posted by Johan Poggenpoel on Aug 17, 2015 2:01:00 PM


I’m a big fan of the old(?) saying; you get what you pay for.

Buying the cheapest per se is a sure-fire way to get burnt. Luckily, after a few burns most of us start to grasp the concept of value. This price to quality ratio (value) is an invaluable tool when making purchasing decisions.

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Topics: Engagement Ring Advice, Designer Brands

What's The Difference Between An Engagement Ring And A Wedding Ring?

Posted by Johan Poggenpoel on Aug 5, 2015 1:45:00 PM


I just received another iteration of an e-mail that pops up frequently in my inbox:

“I only see engagement rings on your website… do you also sell wedding rings by any chance?”

The short answer would be a simple yes. But it’s trickier than that. Beneath the skin the real question actually differs depending on who’s asking...

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Topics: Engagement Ring Advice, Engagement Ring Design