Major shifts in the engagement ring world don’t come along every year.
Much like all other jewellery and fashion-items, there are seasonal changes, but a classy dress or suit you bought 2 years ago wouldn't be a fashion disaster in 2017.
Over the last 15 - 20 years the whole look of an engagement ring has changed dramatically. Chunky domed yellow gold rings have been replaced by delicate platinum and white gold rings.
“Optimising” or any derivative of the word isn’t widely associated with the luxury industry. Luxury goods, by definition, refer to non-essential products wealthy individuals buy with surplus income.
After selling thousands of diamond engagement rings over the past decade I can promise you that more often than not an engagement ring is saved up for, and seen as very essential, mind you.
(An extended version of our answer to an interview question we were asked by Beyond4Cs.com.)
Googling “when is the best time to buy a (whatever)” can save you a ton of money. Most industries have a time of year or month where they honestly discount prices for various sensible reasons.
Clothes are a great example. End of season sales often offer savings of well over 50%. Sure, the trends have changed quite a bit, but if you're blazer or shoe shopping, next season will probably be more of the same.
There’s no way around this; diamond size is a big deal.
Close to all engagement rings look considerably more visually pleasing when set with a larger diamond.
The internet, especially social media and Google Images search, has transformed the way couples approach the engagement ring browsing process.
These accessible technologies enable you to sift through millions of images, and cherry pick designs, or design themes, that all make up your perfect diamond engagement ring.
According to her, yes.
In a recent survey close to 90% of women said they want to be involved in some way when her engagement ring is designed or selected. So, unless your girlfriend deliberately sent you on a solo mission, it’s time to start thinking about ways to get her in the loop.
As things start cooling down swiftly in South Africa the Northern hemisphere is enjoying Springtime. It’s always a time of year when warmer jewellery colour combinations from the USA, Europe and major parts of Asia light up our screens on social media.
After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?
We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we've found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.
To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.
Not everyone is willing to spend months researching diamonds before they pull the trigger. I completely get that. After she gives you the “yes” you’re probably done diamond shopping for a while.
Last night while finalising an updated version of our extremely well received “Buying A Diamond Like a Diamond Dealer” ebook I realised that the whole ebook (25 pages) could be condensed into a 1-pager. No intricate details, just recommendations drawing on decades of diamond industry knowledge. Challenge accepted.